Junkit Plus, a leading dumpster rental service provider, had been serving the community for several years. Despite their success, the brand needed a refresh to stay relevant in a competitive market. Their old logo, while recognizable, felt outdated, and their website needed a complete overhaul to meet modern standards of usability and design.
OG Junkit Plus Logo
Objective
The primary objective for Junkit Plus was to enhance their brand identity without straying too far from their original look that customers had grown to trust. They wanted a fresh, modern logo that could be used across various platforms and a website that offered a seamless user experience. Simplicity, efficiency, and recognizability were at the forefront of this rebranding effort.
Challenges
Website Limitations
The existing website lacked user-friendly navigation, which resulted in a poor user experience. It also lacked crucial features like mobile responsiveness and online booking capabilities.
Outdated Brand Identity
The original logo, while familiar to existing customers, was difficult to apply across modern digital and print media.
Maintaining Brand Recognition
While updating the logo, it was essential to retain elements of the original design to ensure the brand remained recognizable to long-standing customers.
Design Tools Used
Original
Concept Sketches
Logo Design:Throughout multiple meetings we would meet up and discuss directions on where we would go with the future of the brand identity and logo design.
OG Junkit Plus Logo
Latest Junkit Plus Logo
What inspired this decision
What we ended up with was a logo design that signals simplicity, efficiency, and stands out from the competition .
Old Vs New Landing Page Design
Gathering feedback from current users about their experiences and preferences.
Original Landing Page
Revised Landing Page
Original Dumpster Page
Revised Dumpster Page
Wireframe to website Design
Website Design: Our brand design solutions are tailored to meet the unique needs of your business. While package pricing typically starts at the following levels, we provide custom quotes based on your specific requirements.