The Branding Transformation of Junkit Plus

Based in Orlando Florida
Dumpster Rental Company
Background
Junkit Plus, a leading dumpster rental service provider, had been serving the community for several years. Despite their success, the brand needed a refresh to stay relevant in a competitive market. Their old logo, while recognizable, felt outdated, and their website needed a complete overhaul to meet modern standards of usability and design.
OG Junkit Plus Logo
Objective
The primary objective for Junkit Plus was to enhance their brand identity without straying too far from their original look that customers had grown to trust. They wanted a fresh, modern logo that could be used across various platforms and a website that offered a seamless user experience. Simplicity, efficiency, and recognizability were at the forefront of this rebranding effort.

Challenges

Website Limitations

The existing website lacked user-friendly navigation, which resulted in a poor user experience. It also lacked crucial features like mobile responsiveness and online booking capabilities.

Outdated Brand Identity

The original logo, while familiar to existing customers, was difficult to apply across modern digital and print media.

Maintaining Brand Recognition

While updating the logo, it was essential to retain elements of the original design to ensure the brand remained recognizable to long-standing customers.

Design Tools Used

Original Concept Sketches
Logo Design: Throughout multiple meetings we would meet up and discuss directions on where we would go with the future of the brand identity and logo design.
OG Junkit Plus Logo
Latest Junkit Plus Logo

What inspired this decision

What we ended up with was a logo design that signals simplicity, efficiency, and stands out from the competition .
Old Vs New Landing Page Design
Gathering feedback from current users about their experiences and preferences.
Original Landing Page
Revised Landing Page
Junkit Plus Website Comp (Before)Junkit Plus Website Comp (After)
Original Dumpster Page
Revised Dumpster Page
Junkit Plus Ecommerce Website Comp (Before)Junkit Plus Ecommerce Website Comp (After)
Wireframe to website Design
Website Design: Our brand design solutions are tailored to meet the unique needs of your business. While package pricing typically starts at the following levels, we provide custom quotes based on your specific requirements.
Junkit Plus Logo
Junkit Plus T-Shirt Mockup

Junkit Plus T-shirt

Junkit Plus Logo on different colored backgrounds.

Junkit pLus Apps

Junkit Plus Outdoor Mockup of a dumpster in front of a big house on a nice blue sky day.

Junkit Plus DUmpster in front of house

Two Junkit Plus Dumpsters next to each other

Junkit PLus Dumpster

Junkit Plus Front-load Dumpster Mockup

Junkit Plus Front Roll off Dumpster

Junkit Plus Equipter Mockup

Junkit Plus Equipter

Junkit Plus Laptop Mockup

Junkit Plus Website

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