Jalisco Tienda Mexicana

The Brand Reinvention of Jalisco Tienda Mexicana

Based in Orlando Florida

Mexican Grocery and Cuisine

Setting the Scene

Jalisco Tienda Mexicana, a beloved Mexican cuisine and grocery store, has been a staple in Goldenrod, Orlando, Florida, for over 20 years. Despite their success and loyal customer base, they lacked a cohesive brand identity and an online presence. This is the story of how I helped them modernize their brand and streamline their operations.

Objective List for Jalisco Tienda Mexicana which includes Branding, Web design, and Menu Design.

Deliverables

For Jalisco Tienda Mexicana, a well-established Mexican grocery and dining spot in Orlando, I crafted a cohesive brand identity and digital presence to modernize their image and enhance customer engagement. This involved:

Brand Design

Created a new logo and cohesive branding elements that reflect their heritage and resonate with the community.

Website

Created a new website that incorporates a digital menu that helps customers not only discover but have quick access to their information.

Their original Storefront

Their Original Menus

The Challenges

Lack of Modern Branding

They needed a visual identity that reflected their rich history and authenticity. Without this, they won't stand out.

Absence of a Website

Without an online presence, they were missing out on reaching a broader audience.

Menu Management

Constantly printing paper menus was inefficient and costly. Digital Menus help with efficiency and cost.

Design Tools Used

Original Concept Sketches

Logo Design: I crafted a logo that encapsulated the essence of Jalisco Tienda Mexicana, blending traditional elements with a modern touch.

Wireframe to Website Design

Website Design: Our brand design solutions are tailored to meet the unique needs of your business. While package pricing typically starts at the following levels, we provide custom quotes based on your specific requirements.