Revamping Executive Parking Service

Based in New York
Parking Services

Background

Executive Parking Service (EXP) provides premium parking solutions tailored for busy executives. Despite their excellent service, EXP’s online presence and branding were outdated, which did not reflect the high standards of their offerings.
The Executive Parking Service Team

Objective

EXP needed a modern, user-friendly website and an updated brand identity that reflected their premium service quality. The goal was to create a cohesive digital presence and branding that showcased their offerings and facilitated online bookings.
EXP Original Logo

Discovery & Strategy

To address EXP’s needs, we conducted comprehensive research, which included:
Market Analysis
Understanding the competitive landscape and market trends.
Customer Insights
Gathering feedback from current users about their experiences and preferences.
Brand Audit
Reviewing the existing branding and identifying areas for improvement.
Website Audit
Identifying usability issues and areas for improvement on the existing website.

Original Concept Sketches

Logo Design: I crafted a logo that encapsulated the essence of Executive Parking Service, blending traditional elements with a modern touch.

Meaning behind the Logo

The meaning of the logo represents a few things .
The letter “P” Represents the parking aspect.
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The letter “E” on the floor of a parking lot
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The Letter X representing an Intersection . I thought this was cool to incorporate as it has to do with driving in general .
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The Final Product

Design Tools Used

Wireframe to website Design

Website Design: Our brand design solutions are tailored to meet the unique needs of your business. While package pricing typically starts at the following levels, we provide custom quotes based on your specific requirements.

EXP Polo Design

EXP Logo on the Vest

EXP Business Cards

EXP Business Cards

Social Media Prfofile Icons

EXP Valet Sign

EXP WEbsite On Mobile

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graphicaljerry@gmail.com